Whether you are the one running the ad or the best digital agency in town, if you are not doing the right thing on your social media handles OYO for you.
So what are we not talking about;
There are many possible reasons why a Facebook ad may not be converting. Here are a few:
☑️ YOU: Yes you, don't even look back 🤪🤪
You have not build a community around your business, your audience are yet to understand what you do.
Your profile or page is not even well-optimized.
When we check you out, is either elupee or 🦇, entire village birthday, tags, shares and give away, sometimes we see just one post meaning is a new account or an unserious vendor.
And you want us to buy? How?😆 forgetting that;
Good number of people who will patronize you here will always check you out without telling you, and what they see will determine their buying decision to a large extent.
☑️ Targeting: I don't even want to start with those advertising work space in lagos then targeting those in zamfra state for what na? And those selling 10-30k products and services, but targeting 16years old.
If your ad is not reaching the right audience, it's unlikely to convert. Make sure you're targeting the right demographics, interests, and behaviors.
☑️ Ad Creative: Here if you did not do a nice job just forget it you hear 👂?
How can you go to canva app and design spoil teaching us how to make millions but you can not remove 5k from your own and pay graphics designers and you want us to mind you 🤪?
Abi you now do one kin qwak photo shop video of how you traveled to South Africa,chopping life or swimming in ice block abi snow for yukay OYO for you my dear🤪
Your ad creative(copies, videos) must be be visually appealing or compelling enough to grab the attention of potential customers but most importantly it should not portray lies and deceit.
☑️ Landing Page: some landing page be like rainbow 🌈 with so much noise we don't know where to start and where to stop.
☑️ Budget: unless for messaging ad, no wyne your self with this 1k stuff.
Overall, there's more social media and advertising that you need to calm down and learn.
this is some of the reasons your ad is not paying out even though people join your group or show interest.
So before looking for who will run ad that will convert & pay you well, take responsibility and do the right on your walls first.
Thank you.