1. Record your tutorial videos in a silent place devoid of distractions. If possible, do your recordings at midnight.
2. Put off all screen notifications during the recording. It's highly unprofessional for notifications to be popping up while watching your courses.
3. Break your courses into short and exciting topics so they don't bore your audience. Say no to long and boring videos.
4. Always go straight to the point. Leave out unnecessary talk. For any module you're recording, once you introduce the topic of the video, go straight to teaching it.
5. If you're recording your screen, make use of pointers to signify whatever it is you're trying to call people's attention to. It's unprofessional saying "Click that thing up there, that thing that looks like a pencil".
If it's presentation slides, make use of a consistent colours and fonts on all the slides.
6. Let excellence be your watchword. Do not make too much mouth only for people to get your course and it's not up to expectation. Make sure people get value for their money. Whatever is worth doing at all is worth doing very well.
7. Make your training videos very easy to understand. Use simple and relatable English. Explain it as if you're talking to a 5-year-old. Make it as simple as ABC.
8. Host your courses on platforms that help protect them from illegal access and sharing. It's not only enough that you create good courses, it's also important you go the extra mile to protect them from being accessed or shared with people who didn't pay for them.
9. Make sure you edit your tutorial videos by cutting out unnecessary parts. Mistakes are inevitable. You may mispronounce words, get distracted, or encounter network issues when trying to log in to a website or an app.
Cover all loopholes during the editing phase, it'll help to maintain the concentration level of those that are watching it and also to reduce the video duration.
Packaging your online courses without editing is like cooking beans without picking, your customers will chop stones.
10. Before creating any online course, ask yourself, what problem can this solve? and who am I solving the problem for?
The fact remains that you'll struggle to sell any course that does not meet a need or solve a problem.
If it's not an answer to people's problems, few may buy just to support you and your hustle, not because they need what you're selling.
Make sure any online course you want to create is answering the question of "how to". e.g how to relocate out of Nigeria, how to do personal make-up, how to lower blood pressure, how to access business grants etc